In 1965, Petter was in charge of a skincare and makeup division for a company in Norway. He was not satisfied knowing many products were formulated with ingredients not beneficial to the skin.
He told his wife about his desire to make a different kind of skincare line. Before “green” was the marketing phenomenon it is today, Petter was green. Kitchen table conversations led to ideas overflowing on graph paper. Eventually Petter refined his ideas into a set of guiding principles for his life’s work:
To develop, produce and market skincare and related products unparalleled in quality, purity, safety and beneficial results.
To create and organize meaningful, challenging opportunities for people seeking financial, professional, social and cultural rewards superior to anything available in the industry.
To contribute locally, nationally and internationally to the improvement of our ecological, social and cultural environment.
With a handful of Independent Consultants, Arbonne released a catalogue of 19 products.
Arbonne promoted botanically based product with an emphasis on a new concept — pure, safe, beneficial™. Petter had started a product revolution.
Today, this global operation has over $500 million in revenue and more than 200,000 Independent Consultants. Products include skincare, nutrition, cosmetics, hair care, and baby products, and are sold in the United States, Canada, Australia, United Kingdom, Poland, and New Zealand.